
FOODIE FEAST CONCEPT IS THE F(L)AVOURED TREND
- O&A Team
- March 18, 2024
- Life & Style
- concept experiental, Cowfish, Dough & Co, LXX Sandhurst, Mila, Mosso, new restuarant experience, Sandhurst, Tashas Group, The Cavaleros Group
- 0 Comments
We prepared some interesting stories for you today!
As the South African dining landscape continues to evolve, how do restaurants captivate diners and differentiate themselves in a competitive market? Internationally, the rise of ‘concept experiential’ offerings is reshaping the future of dining out and setting new standards for culinary adventures – and there is no reason why this concept cannot find its way to South Africa.
In September 2023, UK-based restaurant resource Lightspeed revealed concept restaurants that offer unique experiences that break away from traditional restaurant norms and allow customers to taste the world, one dish at a time. Once considered a trend, experiential dining has now become a permanent fixture, meeting the evolving expectations of customers seeking unique and memorable experiences.
According to global hospitality agency, TGP International, in the post-COVID era, consumer preferences for dining out have shifted towards more fulfilling and exclusive experiences, particularly among younger demographics. According to epos Hybrid’s Bdaily UK report, in July 2021, 44% of consumers are willing to spend more on unique dining experiences.
With changes in work routines and a blurring of traditional boundaries, factors like time, space, and place have become less influential in consumer dining choices. Moreover, the rise of social media has amplified the desire to share new and exciting food and drink experiences in real-time, presenting significant marketing opportunities for hospitality outlets. Experience-led venues have emerged as the fastest-growing segment in the industry, reshaping the traditional restaurant model and fostering diversity in concepts.
Property developer, the Cavaleros Group is one of the local players that has embraced this trend, taking their offering to the next level at its evolving property, LXX Sandhurst, in Johannesburg.
LXX Sandhurst will cater to both working professionals in search of a breather, and to families looking to spend quality time together in a beautiful setting at 70 Rivonia Road, Sandhurst. It is due to open in July 2024 and will house an extensive list of sought-after tenants.
LXX plans to bring concept restaurant experiential dining to the city through their partners including tashas, Mila, SINN, Dough & Co, Cowfish and Mosso.
“LXX Sandhurst is the epitome of luxury, class, and convenience. We eagerly anticipate welcoming guests to our semi-al fresco, luxury shopping, dining, and cosmetology experience,” said developer, Alexi Cavaleros, head of international acquisitions at The Cavaleros Group.
Natasha Sideris, CEO and founder of Tashas Group emphasised the significance of their presence in LXX Sandhurst, “tashas LXX will be inspired by the suburbs of Johannesburg and the essence of classical, timeless ,yet modern energy that transpires from the surrounding neighbourhood.
“An exciting addition to this location will be a similar bar to the one that is featured in our new store in London – a small and intimate space to gather with a few friends or share a meal. We will also put a big emphasis on our dinner menu making it a great choice for an evening meal with friends, family or colleagues.”
Evan Sotiropoulos, founding partner of Dough & Co, echoed similar sentiments, highlighting the innovative culinary adventure they aim to deliver at LXX Sandhurst. “Dough & Co is a new style bakery with an easy pick up and go offering to complete that LXX experience. We’re excited to bring this fresh concept, and a little European street feel to Sandhurst to compliment what LXX is creating. Nothing beats a classic French pastry and a coffee to go. The market is in for a real treat,” he said.
Cowfish, renowned for its fusion of American and Japanese cuisine, promises guests a journey of taste and style, while Mosso introduces an authentic slice of exotic Istanbul with its vibrant Turkish cuisine and traditional hookah offerings.
LXX Sandhurst is located at 70 Rivonia Road, Sandhurst. Doors open in July 2024.
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